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Parent Home » CAMP e-News » May 2008 Issue

A Dollar Well Spent
By Peg L. Smith, CEO, American Camp Association

In my position with the American Camp Association, I have been fielding a number of calls about the impact of our economy on camp enrollment. It is interesting to note that enrollment remains steady at camp, which is consistent with our historical evidence that the last dollar parent's will "cut" is the one spent on their children. Why is that?

I believe, as parents, we want our children to be able to be children! This is particularly true in challenging times. I have noticed the Ad Council's most recent advertisement on the importance of time for play. Of course, that resonates with those of us who are parents because whether you want to call it practice or experiential, we all know that play affords our children opportunities to engage, perform, and take part—all precursors to learning. As parents, we do not want to deprive our children of childhood itself—it is a rite of passage.

The camp experience provides an exemplary opportunity for positive child/youth development. At camp, play means engaging with the natural world. It allows us to use all of our senses to learn lessons that create life-long impressions on how we see ourselves and our world. If we consider that today's child spends four minutes out of doors each day compared to six hours in front of a screen, can we as parents cut this opportunity for our children to experience the natural world from the family budget? I think not.

The camp experience offers opportunities for authentic human connections. I find it strange that we have to use the word "authentic" to describe human connections—positive relationships with others. Yet, we cannot afford to eliminate real-life experiences and relationships from our developmental experiences—and, at the same time, expect to raise tomorrow's world citizens. Camp is designed to enhance and nurture social and emotional skills that can make a difference in a child's success in life.

The camp experience also gets kids up and moving —active participation with legitimate kinetic feedback informing the brain of time, space, and movement. Participation at whatever level possible is critical if one is to understand oneself and achieve a sense of well-being. We only need to look at today's obesity rates in children to recognize the need for kids to be up and moving. To be included—to participate instead of observe—is inherent in one's sense of belonging, and is so important to all of us in today's world. Camp creates that community.

The camp experience can transform a child's life . . . a dollar well spent. As a parent, I cannot imagine a world for my children and their children where they could thrive let alone survive without these life experiences—anymore than they will survive without clean air and water.

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